HBN Notes
Practical thinking for clearer Shopify stores.
Focused guides to the small operational decisions that shape what a customer sees, understands, and expects before buying.
Merchant guides
Start with a question from the storefront.
How Shopify market catalogs decide which products a country can buy
Understand why a published product can still be missing in one market, how pricing catalogs quietly become assortment decisions, and which exclusions are worth keeping.
How to publish Shopify products to the online store in bulk
Work out where unpublished products came from, filter before you select all, and keep a record of the products that are meant to stay off the storefront.
How to create a size chart for Shopify products
Turn trusted measurements into a product-page size chart that explains what was measured, works in both units, and stays readable on mobile.
How to show different size charts for different Shopify products
Choose a store-wide default, group products that share a sizing system, define exceptions, and test which chart wins when assignments overlap.
Should a size chart use body or garment measurements?
Choose body measurements, finished-product measurements, or both without asking shoppers to compare numbers that describe different things.
How to find published Shopify products customers cannot reach
Trace published products through collection membership, collection publication, and the menus shoppers actually use, while separating definite dead ends from paths a theme may still provide.
How to find Shopify products that are not in any collection
Review collection membership across the catalog, decide which ungrouped products should be discoverable, and choose a manual or automated collection without creating a new maintenance problem.
Does every Shopify collection need to be in the navigation menu?
Decide which collections need a menu path, which are intentionally reached through search or theme sections, and how to review unlinked collections without treating every exception as broken.
Why is a Shopify product with inventory still unavailable to customers?
Work out whether a product is hidden from shoppers or blocked at checkout, then check publication, markets, sellable stock, and delivery in the order that finds the cause fastest.
SKU vs. barcode on Shopify: what is the difference?
Understand what Shopify SKUs and barcodes identify, when each field is used, and why one value should not automatically be copied into the other.