HBN Studio

HBN Notes

Practical thinking for clearer Shopify stores.

Focused guides to the small operational decisions that shape what a customer sees, understands, and expects before buying.

Merchant guides

Start with a question from the storefront.

01

How to create a shoppable lookbook on Shopify

Plan a focused photo story, connect each visible item to the right product, and place the lookbook where inspiration can lead to a clear next step.

02

How to tag products in Shopify lookbook images

Choose useful products, place legible markers without covering the photograph, and test every tag against variants, availability, and mobile screens.

03

Should a Shopify lookbook use a grid, masonry, or carousel?

Match the layout to the photographs and browsing task, then check crop behavior, marker clarity, swipe cues, and reading order on mobile.

04

How to block ZIP codes and postal codes on Shopify

Choose between shipping zones and checkout validation, build a precise ZIP or postal-code rule, and test boundaries without rejecting supported addresses.

05

When should you restrict delivery addresses on Shopify?

Separate address accuracy from delivery eligibility, choose the right destination or postal rule, and give shoppers a useful way to correct a blocked order.

06

How to block PO box shipping addresses on Shopify

Check whether a PO box restriction is needed, configure checkout validation, and test address variations without blocking ordinary street addresses.

07

How to test product-specific shipping address restrictions on Shopify

Check mixed carts, delivery groups, product exceptions, and overlapping policies before a narrowly intended shipping restriction affects the wrong order.

08

How Shopify market catalogs decide which products a country can buy

Understand why a published product can still be missing in one market, how pricing catalogs quietly become assortment decisions, and which exclusions are worth keeping.

09

How to publish Shopify products to the online store in bulk

Work out where unpublished products came from, filter before you select all, and keep a record of the products that are meant to stay off the storefront.

10

How to create a size chart for Shopify products

Turn trusted measurements into a product-page size chart that explains what was measured, works in both units, and stays readable on mobile.