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HBN: Gift Wrap

Let shoppers choose free or paid gift wrapping, see the packaging before they decide, and leave an optional message directly on the product page.

Submitted for Shopify review · Coming soon

Gift wrapping choices and an optional gift message on a Shopify product page

A gift choice belongs with the gift

Let the shopper decide before the product reaches the cart.

Gift wrapping is part of the product decision: which packaging fits, how many units need wrapping, what it costs, and whether a message should travel with it.

When those choices are deferred to a cart note or a follow-up email, the customer has to describe something the storefront could have shown. HBN: Gift Wrap adds one focused selector near the product purchase controls. The shopper sees an image, name, description, and live price for each eligible option, then allocates wrapping to the units that actually need it.

Keep gift intent attached to the order.

The selected wrapping is added through Shopify product variants and cart lines, while the option and gift message remain visible in the cart and order data. That gives fulfillment a concrete service to pack instead of an ambiguous request hidden in general notes.

Start with one recognizable packaging choice

A clear photo and a plain name such as “Everyday kraft” do more work than a long description. Set the price to zero for complimentary wrapping or enter the amount the store should charge. If packaging stock is limited, track it through Shopify rather than accepting more selections than the team can fulfill.

Keep several choices manageable behind the storefront

Create, duplicate, reorder, enable, and disable packaging options from one workspace. Each option can use an app-managed Shopify variant or connect to an existing variant when the store already treats packaging as catalog inventory. The storefront only needs one theme app block, even when the eligible choices change from product to product.

Gift wrap option editor with packaging images, prices, inventory, ordering, and status controls
Manage the packaging catalog once; show shoppers only the choices they can use.

Show each option where it can actually be fulfilled

A bottle box may fit one collection but not the rest of the catalog. Holiday paper may be available for six weeks, or only in Markets served by a particular fulfillment team. Pro options can target products, collections, or tags; limit availability by Shopify Market; use store-timezone start and end dates; and translate the shopper-facing name and description.

Gift wrap targeting controls for products, collections, tags, Shopify Markets, schedules, and translations
Availability should follow packaging fit, operational reach, and the dates the option is real.

Test the rules as a shopper will meet them

Before publishing, choose a product, Market, language, and date in the simulator. It explains which saved options match that scenario and why. Then complete a storefront test with one unit, several units, a gift message, an unavailable option, and every cart path the theme exposes.

Gift wrap rule simulator showing matching packaging options for a product, Market, language, and date
The useful question is not only “does it appear?” but “does the right option appear here?”

Free or Pro?

Begin with one complete wrapping offer.

Free covers the full path from product-page choice to order data. Pro is for stores with a packaging catalog or availability rules.

Free — one complimentary or paid option

Create one image-based wrapping option, add the Product App Block, collect optional gift messages, let shoppers choose how many units to wrap, and accept unlimited orders.

This fits a store with one dependable wrapping service for every eligible product.

Pro — a targeted packaging catalog

Use up to 30 options with product, collection, tag, Market, schedule, and translation controls; duplicate and reorder options; split units across packaging choices; and simulate rule matches before launch.

Pro includes a 7-day trial for checking a more detailed setup.

Make gift wrapping a visible product choice.

HBN: Gift Wrap has been submitted for Shopify review.

Coming soon